Morrison Living Adopts New Name To Go With Shifting Hospitality Approach
Source: McKnight’s Long-Term Care News
Morrison Living, formerly known as Morrison Community Living, has rebranded itself as it reorganizes the way it approaches senior and healthcare dining experiences.
“We will be seeing an influx of aging baby boomers that are making new decisions about where they want to spend their retirement years,” said Barbara Conn, the company’s new CEO. “We shouldn’t provide them with hospitality experiences that don’t match their needs. We need to be inclusive of all ages, incomes and levels of care. We are about customization and a brand reinvention that gives us the opportunity to ensure that today’s seniors have living choices that are exciting, innovative and fresh.”
Dining experiences are a top factor when residents choose a community, so Morrison Living emphasizes training and major trends in food and design, uniforms and dishware.
The company has created new culinary standards and is focused on providing consistent delivery on quality, flavor and artistic presentation. This includes a catering guide and menu templates to provide a standardized look and feel.