Branding
What does it mean to turn 100 years old?
By Maggie Fisher, SVP of Experience and Strategy For 100 years, Morrison Living has been serving delicious food and providing superior hospitality services. Our centennial celebration offers residents, family members, friends, and associates an exciting opportunity to relive Morrison’s history over the years. Founded in 1920, Morrison Living began as Morrison’s Cafeteria, with the first…
Read MoreMorrison Living Adopts New Name To Go With Shifting Hospitality Approach
Source: McKnight’s Long-Term Care News Morrison Living, formerly known as Morrison Community Living, has rebranded itself as it reorganizes the way it approaches senior and healthcare dining experiences. “We will be seeing an influx of aging baby boomers that are making new decisions about where they want to spend their retirement years,” said Barbara Conn,…
Read MoreCase Study: Friendship Village
DATA-DRIVEN DINING TRANSFORMATION YIELDS SIGNIFICANT RESULTS Data, analytics and insights from Morrison Community Living drove transformation, branding and programming for Friendship Village dining venues. Morrison’s findings and resulting actions are increasing revenue, improving resident satisfaction and boosting occupancy. “We pushed the envelope by building a restaurant in a senior living community that can be open…
Read MoreA Solution to Worker Shortages: Develop An Employer Brand
Business leaders across the globe – especially those in healthcare and senior services – are in search of the workplace trifecta: attracting, retaining and developing the right associates. With worker shortages topping the list of worries, having a strong employer brand has never been more important. Morrison Community Living Chairman Gene Dolloff recently sat down…
Read MoreBecoming an Employer of Choice
As successful senior communities develop their services to improve occupancy and build financial performance, it is imperative to focus on building an employer brand to attract, engage and retain top talent. This is extremely important when demand for talented staff is high and to maintain a consistent culture of excellence. Known for its focus on…
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